How to Launch Your T-Shirt Business in 30 Days

Launching a t-shirt business is one of the most accessible ways to start in ecommerce. Here's your complete 30-day roadmap.

Why T-Shirts?

T-shirts are universal, affordable, and highly customizable. Print-on-demand services mean zero inventory risk. You only pay for shirts when customers order them. This makes it perfect for testing designs and niches.

Week 1: Planning and Research

Start by defining your niche. Don't try to appeal to everyone. Focus on specific groups: dog lovers, gamers, nurses, yoga enthusiasts, etc. Research what designs are popular in your niche on platforms like Etsy and Redbubble.

Study your competition. What designs work well? What price points are common? What gaps can you fill? Take notes on successful stores' branding, descriptions, and marketing.

Week 2: Create Your Designs

You don't need to be a designer. Use tools like Canva, or hire freelancers on Fiverr or Upwork. Start with 5-10 designs. Test different styles: funny quotes, minimalist graphics, bold statements, niche references.

Ensure your designs are high-resolution (at least 4500x5400 pixels for print-on-demand). Keep text readable and graphics simple. Complicated designs don't always translate well to fabric.

Week 3: Set Up Your Store

Choose a platform that integrates with print-on-demand suppliers. Shopify, WooCommerce, and Etsy are popular options. With refdropshipping Plus, you get access to print-on-demand integration built-in.

Create compelling product listings. Write descriptions that speak to your audience. Include size charts, care instructions, and shipping times. Use mockup generators to show your designs on actual t-shirts.

Week 4: Launch and Market

Start with organic marketing. Post your designs on Instagram, TikTok, Pinterest, and relevant Facebook groups. Engage with your niche community. Share content beyond just product promotion.

Run a launch promotion to generate initial sales and reviews. Consider offering a discount code to your first customers in exchange for honest reviews and social media posts.

Beyond 30 Days

Track which designs sell and which don't. Double down on winners and remove poor performers. Test new designs regularly. Expand to other products like hoodies, tank tops, and tote bags.